Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO Knorex

“We’ve been using AI and desktop learning ML technologies in fixing common demanding situations in Natural Language Processing and text category since our inception. When our engineering team approached us about introducing AI/ML to tackle challenges in smart bidding, bid price advice, cross channel functionality optimization and contextual targeting problems, we were overjoyed. These problems are sometimes time eating, require consistency in execution, poor in accuracy and more and more impossible to be manually performed. The launch of KAIROS underscores how we are leveraging our proprietary AI technology to enhance our XPO platform functions to help our clients to increase their productivity, efficiency and efficacy,” said Phu Le, Head of RandD, Knorex. “Online ads has become the dominant sort of advertising for plenty companies, large and small.

As it continues to conform, we attempt to bring to our clients creative answers that allow them to stay just before the curve, and assisting them to reach their online viewers comfortably to strike up significant engagement to create impactful effect. By introducing our AI technology, we aim to tackle probably the most long standing issues that our agencies and company retailers customers are facing especially when it comes to cross channel programmatic advertisements,” said Dr. Justin Choo, Co Founder and CEO, Knorex. Knorex provides programmatic advertisements items and technologies to advertisements buyers. With its cross channel advertising cloud platform, Knorex XPO allows for ad buyers to totally self serve and advertise real time around the globe regardless of the media channels social, search, OTT/CTV, video, web/mobile, etc. , ad codecs display, native, search, social, video, etc and instruments computer, laptop, smartphones, and pills to carry customized advertising messages to the objective audience in an automated way, powered by desktop studying.

Underpinned by a multi layered data driven method, XPO simplifies end to end digital advertising and marketing execution and optimization of advertising and marketing campaigns, while supplying measurable functionality. Established in 2010, Knorex operates around the United States and the Asia Pacific region.