Keyword Secrets Can Enter Ranking on Google
Keyword Ranking (which means your site enters ranking in search engines for certain keywords) has a big impact on the traffic of a website. Research shows that almost half of the number of users of search engine clicks on the results on the first page, and the higher your ranking on the SERP, means the better your website.
Most website owners have questions about how to increase keyword rating such as, “How can my site be ranked for the keywords I targeted?” Or “what keywords are ranked on Google for my site?”
Tool for keyword ranking can answer the question. But what you need is ranked higher and is ranked top, exceeding the site of competitors. Higher keyword rating can be obtained by Research Tool for keywords.
Tools for keyword research
If you want to track keyword rankings in search engines like Google, Bing, or Yahoo, make sure you focus on the right keyword. Often people rely over the Keyword Suggestion Tool from third parties. The problem with this third-party tool is not personalized. This tool provides popular keywords that are common to anyone, so you don’t know how to relevance it to your business.
The solution is to make your keyword list based on real and personal data. By using Wordstream for keyword research, you can process private, personal, extensive, accurate, and relevant keyword databases.
You can know that a relevant keyword for you when the keyword list comes from the actual keyword people use to find your site. Besides, you will know which keywords produce more traffic and conversion. The keyword tool for the public only provides unclear estimates that are not useful for making marketing decisions.
Long Tail keyword focus
Another benefit of using Wordstream keyword tools is its ability to provide a long-tail keyword. Long Tail keywords tend to be longer, less common but offer some advantages for search marketers:
- Less competition. Fewer people try to enter the keyword phrase Long Tail so that your site has a better chance to enter the top rank.
- More targeted. Longer keywords show what users are looking for, so you can better serve them with more specific web content.
Keyword organization that contributes
Grouping of effective keywords makes a big difference to increase individual keyword ratings. This is because the related keyword group allows more strategic search marketing initiatives.
Good organized group keywords contribute to:
- More targeted PPC advertisements. More targeted ads have a higher Click Through rate that will increase leads to rank better on your keyword ad campaigns.
- Landing Page is more targeted. The appropriate landing page between ads and keywords will increase the value of quality, and the optimized landing page also increases the conversion rate.
- Stronger information architecture. The keyword group structure will inform website organization. You can also use keyword analytic data to prioritize workflows (creating group advertisements and web content around keywords that produce the most traffic).
Make groups of keywords in Wordstream are very efficient because this software automatically suggests grouping based on its relevance. Real and accurate keyword data and better organizations provide more value to your search marketing business compared to basic level keyword rating software.
Wordstream gives you a tool that increases rankings for the most important keywords for your business. So when potential customers look for related keywords, your site will be found, exceeding your competitors.
But sometimes SEO doesn’t work as we want. Naturally, if Google ranks a page for other keywords, so what can you do? How do you guide Google to increase page rank for the keywords you want?
The simple answer to the question above is you need to make sure Google receives the right signal from your page, but this job is not always easy. There is a thin line that separates optimization and over-optimization. Optimization is a good thing because it increases page rank, while OVER optimization is not good because it can produce the opposite.
Here’s how you can optimize a page for certain keywords and efficiently increase rankings by avoiding OVER optimization errors.
Initial rating keyword
Before doing anything else, know where your page rank is today for the keywords you want. Without this information, you cannot measure progress.
You can do it manually by looking for your keywords on Google and record your position or use the Rank Tracking tool that can do it automatically.
Don’t expect to move from position 40 to position 10. The increase in ranking does happen slowly, but you need to know where your starting point.
Type your target keyword on the Google Keyword Tool. There are two things you are looking for, first find variations of your target keywords, especially Long Tail keywords. Second, look for competition for each of these keywords. You will use this data later.
Doing fast research for keywords giving you a better idea about how your keyword difficulties and other choices you have. Next, enter the Google search engine and type your keywords. Find the following 3 things:
- Keywords suggested by Google when you type keywords
- Page that appears on the first search engine page
- Suggestions for Related Searches at the bottom of the page.
Revision and confirmation of expectations
Initial research (before you make any changes on the page) to ensure that your expectations are right. With expectations in the form of the final results you want to get, there are some things to consider:
- Is your expectation realistic?
If the target keyword has high traffic, it means a lot of competition. Can you compete with other websites?
Pay attention to more carefully at the first 10 results. Is everything from a website with high authority? Does Google rank on the domain (for example, home page from a website) or a single page for certain keywords?
Click the link and open the first 5 pages. Is the content better quantity and quality compared to your content? Research each website more carefully. Do big websites have many pages? What is the form of a blog? What corporation website? Try collecting as much information as possible.
- Why do you have to have all this?
The answer is simple. In life nothing is impossible, but in SEO, not everything possible.
Sometimes we don’t rank for what we want but for what is realistic. But there is a way out, for example, you want to optimize the website to enter the ranking for “Content Marketing.” But this feels impossible. You can see Google results for this keyword.
Unless your website can compete with Wikipedia and websites with other high authorities, there is nothing you can do to be in the first position. You might be able to be on the second or third page but it’s the furthest you can do.
- Should you give up and stop?
Of course not, this is where the keyword Long Tail and the right page optimization can save you.
See the Long Tail keyword list you have collected and find keywords with significant volume but not so strong competitors. For example, “Marketing Content Tips” So a good or better long-tail candidate is “Tips for Marketing Content for Small Business.”
Some parties argued the traffic obtained from the keyword Long Tail did not match the main keywords. It’s true, but this is a more realistic approach to keyword success. You don’t need to spend time pursuing rankings that you can’t get but focus on identifying keywords that can improve the results of your page.
Don’t forget to rank high for Long Tail keywords can build confidence that slowly can produce better rankings for more competitive keywords.
Overview of On-Page SEO
After having realistic expectations, you can start making a real step. On-page SEO is the starting point, specifically:
- Page title
Include the target keyword or variation in the page title, but don’t overdo it. Mentioning the keyword naturally in the title is enough.
- Page Description
Google can choose not to show your description on the SERP, but describing each page of your website remains so important thing is done, especially the page you want to enter into a higher rank.
- Keyword variations
Accurately describe page content and include variations from your target keyword.
- Tag H1.
Review your HTML code (open the page, go to “View Source” and look for H1). Make sure your page has only a set of H1 tags. H1 tags are not the same as page title tags but must contain your target keyword variations.
- Page content
In 2011, the head of the Google Team Ranking published an explanation of any high-quality website criteria. This is the most important document when talking about SEO because it explains what Google searches when assessing the page. Things such as quality content, originality, formatting, in-depth analysis, presentation, and author trust have important roles.
You need to make sure the target keywords and variations are mentioned in page content. Don’t Over Optimization, but you need to make sure the page title search and H1 tag are consistent with page content. Some tools can calculate keyword density and give recommendations, but mention keywords several times on the content are enough.
- Structured data
MicroData, Rich Snippet, Scheme, all of these names are related to structured data. Although this has not been part of the Algorithm ranking Google, sooner or later it will be part of the ranking process. By implementing structured data, you make it easier for Google to understand the contents of your page and increase the likelihood to enter higher rankings. Structured data is not only available for products and organizations, but also used for articles and blog posts.
- Think internally
When trying to increase ranking positions for a particular page, other parts of your site can help. Use target keyword variations as anchor text on another page and give a link to the page you are targeting.
- Relevance with other pages
In addition to internal links, other things that need to be considered are related content published on the website. This means you need to create a page that targets other related keywords.
Even though you need to optimize the site pages with relevant content for the page you want to rank higher, don’t just think about text. Use other types of content such as infographics, videos, slideshows, and so on. Also note the latest blogging trends, especially those related to publicity frequencies.
So far all steps are related to changes that you can make on the website, but don’t forget the role of Signal Off-Page SEO. Depending on how competitive your keywords, you must carefully build some external links to your page.
Identify relevant and reliable websites to be your link. No need to optimize it because it’s not like an internal link, external links don’t use anchor text containing keywords.
Your goal is not to make Google confused and make it believe that you try to trick the system by building artificial links, but to be organized and you add value to other site content.
- Social media
Another way to create certain pages is known by other users and dramatically increasing the possibility of getting natural links is to promote it on social media.
Use Facebook to improve your page, use Twitter to promote tweets, or Pinterest’s Promoted Pins to make the page more visible for more people.
The point is you have to use any valid technique to make your content in front of many eyes and refer to your content on their blog or website. These people do not have to target your audience (people who likely to buy your products or interact with your page), but people who can influence the target audience, such as journalists, bloggers, writers who are teaching with their publication, and so on.
What needs to remember, your goal is not to get more sales or a visit to the page, but to increase the ranking.
SEO tasks such as trying to increase page rank for certain keywords takes time. It takes time for Google to see changes to the published page, so don’t hurt taking too fast steps.
The process is in the form of:
- Title page optimization, description, and content from target keywords
- Do off-page SEO
- Monitor your ranking position
The important thing is to progress and increase keyword ranking slowly, rather than doing over-optimization, by temporarily ranking high time, then find out how to get out of Google’s penalty.
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