keys to monetization success for hyper casual game developers

First, some crucial history on the mobile app gaming industry. The proliferation of touchscreen mobile contraptions has lead to a new variety of gaming adventure it really is convenient and very easy to get began: rules can be found out by anyone, often in under five seconds, with typically no more than one finger required for gameplay. Depending on the complexity of the game mechanics, these games are either classified casual simple and straightforward to play or hyper casual immediately playable. Because the barrier to entry for players is so low, these kinds of apps have given a huge opportunity for app builders to reach an viewers that until now was not necessarily into gaming. Think about all over the world hits like Candy Crush, that are predominantly played by an older, female viewers — which is the opposite of the stereotypical young, male “gamer” persona.

How do app developers earn cash from their games?Over the last 10 years, we’ve seen mobile game developers adopting different thoughts to generate earnings at scale and grow their user bases. There’s been a lot of monetization experimentation from various sorts of builders across lots of game genres: paid models, freemium models supported by in app purchases IAP, and completely free ad supported models. In the past two years, this last model has become really vital: while casual gaming apps kept starting to be and topping the charts, we’ve seen the emergence of ad supported hyper casual games surpassing classic mobile games in popularity. This was made possible by the simple, easy to grasp mechanics of these games creating a very low barrier to entry for users, while at an identical time app publishers have leveraged ad formats similar to rewarded video or fullscreen ads that yield high CPMs. The income generated from these ads can then be reinvested in user acquisition to further fuel the growth of their user base, growing a continuing growth cycle.

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