BOSTON, April 25, 2018 – Jebbit, the world’s first declared data platform, today introduced a strong start to 2018, with first quarter booked earnings increasing 239 % year over year and 225 percent over the fourth quarter. The momentum is driven by an almost 950 percent augment in the variety of declared data points the agency has accumulated year over year in the 1st quarter and springs on the heels of Jebbit becoming a member of Twitter’s new companion program for creative services. To help keep up the expansion through this year and beyond, the company has welcomed Bill Macaitis to its board and Yael Avidan as senior vice president of product. The agency’s record growth comes at a time when declared data—a type of first party data that has been willingly and explicitly shared by an individual customer, often about their motivations, intentions, pursuits and possibilities—is emerging as a obligatory complement to the myriad data assets dealers are already using to have interaction clients.
Traditional third and second party data resources are notoriously erroneous, and first party data is always extremely difficult to gather at scale. The Jebbit platform solves those problems by creating and maintaining electronic conversations with a brand’s customers on mobile devices to trap declared data at scale and enable retailers to set off it to drive greater lifetime value and bigger brand affinity. In late March, Twitter multiplied its authentic partner software with the addition of inventive answers. Jebbit was one of just six agencies welcomed as an artistic solutions companion. Through the partnership, Jebbit creates interactive content reports built to expand any advertiser’s message, cause, assignment or brand – reworking user attention and engagement into actionable data. By offering a mobile first content material adventure that captures declared data without delay from consumers, brands get hold of more correct insights into their audience’s intents, possibilities and motivations.
To make sure the product stays ahead of the fast-paced market and the company’s growth trajectory, Avidan will oversee the endured development of Jebbit’s mobile studies and declared data features. Avidan has a proven track record constructing platform strategy and taking data driven merchandise to market, adding during her time in various product director roles at Sizmek previously MediaMind, where she oversaw the ad serving and analytics merchandise roadmap and information driven products team. She has also held senior product roles at Yahoo!, Yieldex and, most lately, Adelphic. “In the wake of the Cambridge Analytica scandal and with the GDPR deadline looming, brands are more conscious than ever of how they compile and activate customer data,” said Jonathan Lacoste, president and co founding father of Jebbit. “The marketing industry is present process a seismic shift when it comes to data, and we are proud to be at the vanguard of helping brands navigate the hot normal, one where privacy and personalization can’t only co exist but additionally function collaboratively. 2018 is off to an amazing start from a income and partnership attitude, and we know that momentum will only continue with the help of Bill, Yael and anything of our dedicated team.
