It’s been so long and we’re removed from depending on the duopoly to monetize the content. At least for most of the top class publishers, being impartial and talking about in house programmatic techniques is on no account odd. With the help of global ad exchanges and insist assets, premium publishers have never imagined being on the sideline waiting to get a nod from Google. While site visitors and niche are the selecting factors to partner with an Ad Exchange/SSP, it doesn’t mean there’s no room for adjustments. The true journalism and transforming into niches can’t center around gathering the undesirable site visitors hits and back forth communication with the ad exchanges or SSPs.
They are here to discover interesting memories, creativity, and groundbreaking news. No. Normal ad refreshes as provided by Google isn’t enough to allure fine buyers and better CPMs. They refresh ads without considering that even if the user is active or not. We offer a proprietary solution dubbed as ‘Active Exposure Time AXT’ where the ads are just refreshed when the user is actively enticing with the content material and viewing the ad for a certain amount of time.