We’ve also seen how positive and strong relevant ads can be first hand. With lead technology as our goal, we took a few of our own best performing content and promoted it to a powerful new viewers via LinkedIn. We knew this content material was already proven to drive leads, but by offering it to a new and relevant professional viewers on LinkedIn, we drove 400% more leads within our target audience than lead generation efforts on other platforms. By getting our content material into the hands of more those that needed it, we were in a position to generate qualified leads at a cost per lead that made sense for our business.
