HSHS Sacred Heart Hospital — A centerpiece instance of an incorporated content material strategy is a blog called Inspiring Health, which leverages content from an award profitable network book of an identical name and is then optimized for search and promoted through paid and organic social media, native commercials and email. Following its February 2019 launch, the blog obtained greater than 2,000 page views during the first month—including 1,500 new users. Engagement metrics for Facebook and local advertising are beating business benchmarks, meaning the audience is engaging with this content material at a higher rate compared to other healthcare associated promotions. Methodist Health System —Methodist produces a 48 page, quarterly print publication titled SHINE along with infographics, videos, affected person stories and other sorts of content material to reach the network.
In 2019, the advertising team partnered with True North to launch SHINE Online and bring a multifaceted content adventure with applicable nurturing and conversion opportunities. Within the first two months, the location was already using engagement at unprecedented levels. In fact, August and September of 2019 produced over 1,000% more site visitors than an identical time period in 2018 on Methodist’s former blog, which was housed on their main site. Learn more in regards to the evolution of SHINE in a close case study.