It contains PetSmart, Persil and grocery giant, Raphs, amongst its clients. In the case of Persil, August United created influencer advertising and marketing campaigns for both the 2017 and 2018 Super Bowls. In 2018 In this year’s crusade, August United identified and leveraged high tier movie star influencers with strong engagement who could share the tale of Persil. They worked with influencers to create short form video content material about “stainable moments” that can be washed away with the power of Persil. The influencers shared their videos via their social networks, including Instagram, obviously, and generated more than 20 million impressions.
One of their clients is Blue Apron. They created a year long campaign, using top social media influencers, to exhibit Blue Apron’s food subscription provider. Food can be mouthwateringly visual, and therefore Instagram is the ideal channel for a food based social media campaign. Matt Salzberg, CEO of Blue Apron explains, “Customers hear about us from other clients or from social media. One of their friends who cooked a Blue Apron meal shares it on Facebook or Instagram because they’re really pleased with what they’ve created.
Then others go to our website and sign up”. For instance, they lately created an Instagram crusade for Downtown Dallas the significant advocate, champion and steward of the downtown Dallas area. Infinite wished to attach Downtown Dallas with the local Instagram community, @InstaDFW, with the aim of mobilizing the local Instagrammers to be advocates for the downtown Dallas region groups. They created One by One, an art display showcasing the Instagram photographers’ work. What could be more suited to Instagram’s visual medium and sharing than an art display!The artists controlled to arrive over six million Instagram fans, and building up foot site visitors to the exhibition.