With assistance from Crowdriff and data accrued through Rival IQ, Convince and Convert reviewed the Instagram feeds of all 50 U. S. states plus Washington, D. C.
, run by their state tourism places of work for the first half of 2018 January 1–June 30. We analyzed every a part of the Instagram account, adding Stories, crusade activations, aesthetics, and field matter of their posts. With greater than 7,000 posts shared by 49 U. S. states, plus Washington, D.
C. Not a typo: One state still doesn’t use Instagram!, there has been a whole lot of content material for us to examine — let alone the use of Stories, Highlights, and IGTV.