Instagram Ads vs Facebook Ads: Which Works for Your Brand? Sprout Social

The industry you’re in also affects how much you’ll be paying for the ads. More expensive products will are looking to have ads run varied times for customer attention to help advertise attention of the purchase and move customers down the advertising funnel. If the industry doesn’t have a powerful presence on the community, then you definitely might need less competitors in advertisements and hence, a lower cost. This being said, you want to have both a small industry presence and a high target demographic to aim the ad in opposition t. If this doesn’t exist, then your ad won’t carry out because the viewers is too small for it to get any traction.