Instagram Ads Benchmarks for CPC, CPM, and CTR in Q

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In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever widespread social platform. According to a virtual marketing report released by Merkle in July, sellers are moving massive dollars to Instagram because they’re seeing results, adding visits to brand sites produced by Instagram transforming into 111% Y/Y in Q3 2018, far outpacing most other social systems. Keep reading for extra insights and to see how your numbers stack up against our calculations. You also can download our Q3 2018 Benchmark Report for extensive stats on CPM, CPC, and CTR benchmarks for Facebook, LinkedIn, Twitter, Google Ads, Google Display Network, YouTube, and Bing Ads.

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