“It’s found a successful formulation for extending each show well beyond the published date, and for re purposing TV content material for the net generation, with micro video gambling a huge part of that,” writes Carla Marshall for ReelSEO. com. “Take the 2nd April show, which featured Game of Thrones actor Peter Dinklage, and singer Gwen Stefani. Both appeared in a very odd little sketch called ‘Space Shorts/Pants’ which SNL then uploaded to Facebook, and YouTube, and to Instagram, where it generated over 70K views. By using its social media presence, the logo was able to extend the excitement around the sketch for days, even weeks, after.