Influencer Marketing Strategies Suitable for Startup Businesses

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Influencer Marketing Strategies Suitable for Startup Businesses

Influencer Marketing Strategies Suitable for Startup Businesses

With the emergence of new startup businesses every day, the main challenge that startups face is competition between businesses. It is increasingly difficult for startup entrepreneurs to “stand out” from other competitors. Most startup businesses fail in their early years due to limited budgets, lack of competence, and resources. To avoid these things, you as a startup business must focus on how your business works “smartly”. One of them, you can take advantage of the Influencer Marketing strategy.

To make your startup business thrive, you need to attract, engage, and convert customers into loyal customers. And one of the best ways to acquire new customers is to take advantage of influencer marketing. Influencers have a large market or audience that trusts them. And because of that, they can potentially make the public or consumers trust your startup business. The so-called influencers are, for example, artists, celebrities, YouTubers, bloggers, and so on, who are chosen based on their popularity, expertise, or reputation.

Working with them will drive the best results through a cost-effective marketing campaign. You can also increase your ad conversion rate by using content provided by Influencers. Armed with all the current social media platforms like Instagram, Facebook, Twitter, TikTok, your business can be easily marketed by the influencer. In the past, manufacturers or companies promoted their products or services in conventional ways. Meanwhile, now many companies are using social media in their marketing activities.

This type of marketing has helped many startup businesses to reach and engage their target consumers or market effectively. That’s why startup businesses are increasingly focusing on collaborating with them.

Influencer Marketing

What does influencer marketing mean? This marketing is a method of promoting and selling your business products or services through people who have a high level of influence in a particular group or market.

Through posts on blogs, social media, YouTube videos, and other means of social communication, they can market content about your business products and services for your potential customers to see and accept. The form of content provided by them is often perceived as more credible, likable, and authentic than other forms of media.

Two Types of Influencers

There are two types of influencers themselves, namely Micro and Macro Influencers. It is important to understand the difference between a micro-influencer and a macro influencer. As well as how each of them will benefit your startup business through a business marketing campaign.

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The significant difference between the two types of influencers lies in the number of their respective followers (followers). A person can be categorized as a Micro-Influencer if they have 1,000 to 100,000 followers. Meanwhile, Macro Influencer has a following of more than 100,000. So, what does this mean for your business marketing strategy?

Macro or Micro-Influencer?

In terms of the number of likes and comments, especially on social media, accounts from Macro Influencers will have more influence than Micro-Influencers. By leveraging accounts that have high influence and followers, your business can reach a wider audience. However, Macro Influencer often charges a hefty fee for a marketing campaign. For startup businesses, working with Macro Influencers is less than ideal.

According to the research results, due to the smaller follower base and their closeness to consumers, the average engagement rate of Micro-Influencers is slightly higher (2.75%) than the average engagement rate of Macro Influencers (2.65%). Not only that, but Micro-Influencers can also reach consumers more effectively. This means that you can also target influencer marketing campaigns by age group, interests, and even location.

Research results also show that Micro-Influencers can participate in conversations about recommendations about what to buy to the average customer 22.2 times more each week. In more detail, the research results also show that 82% of consumers surveyed agree that they are very likely to follow the recommendations given by Micro-Influencers. Many of them build personal connections with their followers and are considered more relatable than what Macro Influencers do.

Even though the reach is smaller, working with Micro-Influencers can also increase the ROI of your startup business. With lower service fees, you can collaborate with more Micro-Influencers who have different markets for the same amount of money by hiring one Macro Influencer.

Content Offered By Influencers

Now, you have the knowledge of which influencers you will invite to work with your startup business. Then, what type of marketing campaign do you want to run? Regarding the most active and most influential platforms, you need to decide what content you want your startup business to release. Here are some recommended content that you can “review” your startup business’s Influencer Marketing strategy:

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The most common form of collaboration with influencers who use their Instagram account as their main platform is sponsored posts. Depending on each Influencer, they can offer add-ons to strengthen their posts through Instagram Stories. In exchange, they will ask for services in cash or in the form of products that your business sells. You can create different negotiations or develop the same offer for every influencer you work with.


Bloggers are also part of the influencer population. The benefit of using sponsored blog posts is that they contain more detailed information and are more relevant to what consumers/readers want to get. Often, content posts on social media may get a high direct impact, but that is only temporary. Furthermore, posts on social media will be replaced by new feeds every day. Meanwhile, blog posts are searchable and can be updated at any time.


YouTube is another platform where you can collaborate with content creators to promote your products or services. However, you may have to pay more incentives for content created by YouTubers than Bloggers or Instagram Influencers with the same number of followers. Similar to blog posts, video content on YouTube can be accessed at any time without fear of being overwritten by new uploads from other YouTubers. Videos on YouTube will take advantage of features such as AdSense, where YouTubers will be rewarded in the form of money from ads from your business that are attached to their uploaded videos.

Running an Influencer Marketing campaign in collaboration with Micro-Influencers will save more on your startup business budget. However, you still need to make sure that using this marketing strategy as a marketing medium is the best way to reach your customers. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.