A 2019 survey by The Influencer Marketing Hub partnered with Viral Nation and NeoReach emphasizes how influencer advertising can be highly lucrative for those brands who engage in it. The top 13% of agencies make $20 or more. Most businesses get positive effects from influencer marketing, with just the lowest 25% failing to generate any earnings. These are sometimes firms that do not be aware the mechanics of influencer marketing. Some agencies simply select the wrong influencers for their brand.
They fail to decide on influencers who have fans akin to the those that make up the objective marketplace for the emblem’s product. Influencer advertising doesn’t center around movie star endorsement. Micro influencers perform the majority of successful influencer marketing at least 90% of it. They are normal those that have built up a pretty good social media following. While there are no strict definitions of follower numbers, a popular guide to the types is: Mega influencers – social superstars with greater than a million followers.
These are often celebrities Macro influencers – influencers with among 100,000 and 1 million fans Micro influencers a person who has between 1,000 and 100,000 fans. While their following may be smallish, their authenticity is high Nano influencers – somebody with fewer than 1,000 followers who has gigantic influence with a comparatively narrow niche.