Celebrity endorsements on Instagram are a big deal, often making the headlines of time-honored web pages. It’s easy to see why. At the time of writing, Kylie Jenner had 127 million followers, a bit of more than all of the population of Japan. Singer Selena Gomez came second on the list. Soccer player Cristiano Ronaldo, ranked third, was the best paid male Instagrammer.
Ronaldo definitely had about 30 million followers more than Jenner 157 million at the time of writing, but he was not capable of monetize them as effectively. However, in 2019, he actually controlled to take Kylie’s spot, incomes almost $50 million over the course of the year.