The best way to understand what’s happening inside the minds of today’s CMOs as it pertains to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to perform its first annual CMO Report. Though the report does not suggest the genuine number of participants, it exhibits many helpful insights extracted from the effects. Based on the touchdown page they created for many who need to download a 66 page copy of The Nielsen CMO Report 2018, it appears the finding they found most colossal is… Only 1 in 4 dealers are highly confident they’re able to quantify ROI.
Digital media earned a slight edge over classic media during this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay an analogous.