Indicator of Online Purchasing Decision – Definition and Type
Businesses that are able to develop are businesses that are able to adapt the challenges of the times. In addition, it is able to understand consumer behavior well. Because, sometimes the influence of product and service quality can change consumer behavior. Therefore, it would be nice if business people recognize the indicators of purchasing decisions made by consumers.
Consumer behavior is one of the important things that the businessman must know. Because, business people need to guess what consumers want and need. If today wants a good product, not necessarily in the coming months wants the same thing. Consumers can want a discount for certain products. So, this is the importance of understanding the indicators of purchasing decisions.
This article will discuss the understanding and what is the indicator of purchasing decisions.
Understanding Purchasing Decision
There are three sons on the decision of purchasing according to experts, namely:
- Kotler: The process of resolving problems by recognizing and analyzing needs and consumer desires. In addition, do information search, the decision to buy products, and how behavior after making a transaction.
- Private: An approach to resolving problems with consumer activities when buying a product. The approach is in the form of recognizing and analyzing consumer desires and needs. In addition, do information search, alternative evaluation of purchases, and how behavior after purchase.
- Assauri: The decision-making process to determine which one needs to make transactions and which ones do not need to be done. This is determined from seeing activities in the business that is targeted.
If the conclusion is taken, the purchase decision is consumer behavior in deciding to buy a product determined by needs and desires. Among them the introduction of problems, information search, evaluation of alternative purchases, purchasing decisions, and behavior after purchase.
- Problem Introduction: When the problem arises means there is a mismatch between desires and needs.
- Information search: To eliminate mismatches, consumers seek information that is suitable for him to feel satisfied.
- Evaluation of Alternative Purchases: Information that has been excavated by consumers and from outside will be harmonized. So, become an alternative.
- Purchase decisions: From alternative and evaluation, consumers will decide whether consumers use or do not use the product.
- Behavior After purchase: After making a transaction, consumers need to be monitored whether they are satisfied or just want to complain.
From this understanding it will be seen how consumers decide to make a purchase. So, what will be known will be an indicator of purchasing decisions.
Two types of purchasing decision indicators
There are two experts who revealed how the purchasing decision indicator is:
Indicator of purchasing decision according to HAHN
- Product quality that consumers get. Is it as expected from consumers or not.
- Consumer routines in buying a product. Will consumers continue to make a purchase when the latest promo is present? Or will the routine decrease because it looks at competitors better? That is the assessment.
- Consumer loyalty not to change purchasing decisions. Do consumers still wait for the latest products from business people? Or don’t they will turn to competitors.
Indicator of the purchase decision according to Kotler
- The stability of a product: purchasing decisions made by consumers after searching for information.
- Habits in buying: Recommendations from friends or friends are quite important. So this is an attractive indicator of purchasing decisions.
- Recommendations for others: convey information to others to be interested in making a purchase.
- Repurchase: It’s important enough for your business. Because, if consumers make a repurchase, it means that your business is the top of mind.
That is the understanding and how the indicators of purchasing decisions apply. In addition, you know why this is important for businesses when analyzing the indicators of purchasing decisions. When you have understood the importance of purchasing decision indicators, you are ready to run a business. In order for your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.