INDIA LEADS IN ASIAN MOBILE AD IMPRESSIONS: INMOBI NOVEMBER MMA

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Bangalore, Mumbai, New Delhi India, November 22, 2010 New market analysis from InMobi, one of the most fastest turning out to be global mobile advertising networks, in partnership with comScore, reveals quite high levels of mobile ads acceptance in India, with over 72% of Indian consumers relaxed with mobile advertising, and over 50% able to obtain personalized adverts. This discovering is likely to shock advertisers who’re being conservative in adopting mobile ads as part of their innovations so far. Overall the research outcomes point to the untapped capability of the region driven by customer adoption. Other findings include: •Overall, 69% of Asians were comfy with mobile advertisements, and 54% were ready for customised/personalised advertisements.

•46% of those surveyed have benefited from being announced to new product via a mobile advertisement. •Mobile advertising appealed more to men and the under 25, instead of women or older patrons. Even so, around the board, Asian and Indian acceptance/comfort levels for mobile commercials were considerably higher than in america. •50% were inclined to receive advertising in return for free apps, and 53% in return for a lower phone bill. •Markets with more sophisticated phones like Australia, had more developed perceived merits. Global •Nokia as a manufcaturer dominates the worldwide share of impressions, with about 47% of the impressions, with Samsung and Sony Ercisson in second and third place, respectively.

The trends in the Asia Pacific region are identical, with Nokia well earlier than competitors at 61% of global impressions. Sony Ericsson is a far off second at 14%. •Together iPhone iOS and Android OS are showing the most powerful growth globally with a joint share of 11%. This growth is coming mainly at the price of existing leaders Nokia and Symbian, who together have a 48% market share. •Nokia leads in Asia, with 36% share of the available impressions, with Symbian in second place. The iPhone has a market share of about 2% in the region and went up by 0.

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6% in the region among June and July 2010. •The iPhone is the single biggest mobile advertising device in the world, with a 5% share of global ad impressions. 36% of these impressions are external of the North America region. •Symbian OS is making the biggest impact outside the developed nations with over 84% of impressions from Africa, Asia and the Middle East. Asia •iPhone and Android are barely current in Asia as Nokia dominates these areas. iPhone OS is 11% share in Asia and Android is 2.

5%. •Australia oThe Nokia OS is available in third during this region, with only a 5% share of ad impressions. iPhone leads with 35% of the accessible impressions, with Symbian in second place at 24%. oApple leads when it comes to manufacture’s share with 35% and Nokia is available in second with 29%. •Malaysia oNokia and Symbian OS leads in Malaysia with a 52% market share.

oNokia and Sony Ericsson own almost 92% of the market for manufacturers, with iPhone and Samsung sharing the remaining 8%. •Indonesia oNokia and Symbian are the OS that lead in Indonesia with a share of 61%. oNokia owns the market in Indonesia with about 60% of the brand’s market share. Song Ericcson is at 22%, with other brand sharing the rest of the pie. About InMobi InMobi is the world’s biggest independent mobile advertisements community.

InMobi provides advertisers, builders, and publishers with a uniquely global mobile ads answer. InMobi, which greater than doubled its community in the 1st 6 months of 2010, promises the unprecedented capability to reach 185 million buyers in over 125 nations via greater than 23. 9 billion mobile ad impressions monthly. This includes over 12 billion impressions to greater than 100 million patrons in the Asia Pacific region making it the largest mobile ad network in Asia. Recently InMobi was specific to the 2010 AlwaysOn 250 as a corporation to observe in the global Silicon Valley.

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The MMA’s assignment is to enable agents to drive innovation and enduring enterprise value in an increasingly dynamic and mobile connected world. Comprised of over 800 member businesses globally and 14 nearby offices, the MMA is the one advertising trade arrangement that brings in combination the whole atmosphere of sellers, tech providers and sellers working collaboratively to architect the future of advertising, while relentlessly providing growth today. Anchoring the MMA’s challenge are four core pillars; to domesticate proposal by using innovation for the Chief Marketing Officer; to build the mobile advertising features for advertising businesses through fostering understand how and confidence; to champion the effectiveness and impact of mobile via research offering tangible ROI; and to recommend for mobile agents.