Increase Conversions in the Digital Marketing World
In digital marketing, there is a term that may be very familiar to your ears, namely conversion. Conversion in marketing is a term used to refer to visitors who take further action on your website or online store. If you think of a store as your website, and visitors are the audience of your website, then we will know that the audience is sometimes just looking around and partly doing something you expect, namely buying something.
Sometimes the frequency of the audience just looking around is much greater than those who follow up is much larger. Therefore increasing conversion in digital marketing is a fundamental thing that must be done to increase return on investment and utilization of marketing budgets.
When implementing digital marketing, there are certain ways to keep in mind to help you increase conversions. By doing it consistently, the increase in conversions may be obtained continuously. What are these methods? Here’s Froggyads summarizes it for you.
Improve Every Element of Promotion
If you want maximum results then think about and improve every element of the promotion that you have. Starting from images, captions, e-mail subjects, content, website length, and so on. Perform strict and controlled A / B testing to see what works best for each element. Doing this consistently will make your digital marketing efforts even more effective.
Present on Social Media
You may already be reading this point in every tip to improve marketing. However, there must be a recommendation to use social media because it is fundamental to any digital marketing strategy. This is the earliest method you can take to improve your business. The low cost of using it does not make the results obtained are unsatisfactory. Social media is predicted to be an effective forum to reach all groups.
Optimize Website Page Loading Speed
Many companies fill websites with various graphics, videos, and other content which slows down access speeds. Usually, this is done so that the website looks complete and provides all the information needs addressed by the audience.
In fact, according to Akamai Technologies’ research, 47% of internet users expect website pages to load in just 2 seconds. When that doesn’t happen, 47% of the audience usually leaves the page right away. Of course, you don’t want this to happen, do you? Therefore, make a simple website page. Not only to speed up access but also to be tidier and more pleasing to the eye.
Any form of digital marketing requires you to produce compelling content. The ultimate goal of creating content is to persuade your audience to respond to your invitation and get them to take the desired action, such as approving your advertising offer, accessing your website and buying your product.
You only have a small amount of audience time. Therefore, make the content short but catchy. Use strong, emotionally charged words to grab attention and communicate your message to them.
Use a Heat Map
Heat map is one of the visualization tools used to record dense points. The heat map is used to make it easier to identify which parts have a high concentration of activity. This feature allows you to know every detail of audience behavior when navigating your website pages.
What elements do they pay most attention to? Where is the point of their boredom? Do they systematically ignore your CTA button? As well as other questions. This information can later be used as evaluation and innovation for each section.
Everyone has their communication preferences. What may be considered simple by one person, maybe a hassle for another. To ensure that you are connected to each audience, make yourself accessible through various means of communication be it telephone, instant message, e-mail, and others.
Include a Call To Action
Today’s audiences tend to choose something simple, something that immediately points to what they need. Therefore calls to action are an important element in digital marketing. Call To Action or CTA is a method that uses statements designed to get an immediate response from the person reading it.
Examples of CTAs that are often encountered are “Read more here”, “get it now, limited promo”, “watch this video” and so on. It’s important to make the call to action button stand out and easy to see. Make text large, legible, center or left side of the screen, and use contrasting colors.
Give a sense of urgency
Creating a sense of urgency to get to the product immediately can be used as a pretty potent marketing effort. Offers with the words “Last Chance” or “Limited Stock” and other strong statements will raise concerns about missing products and ultimately encourage purchase. Use them at the right time and see how this will increase your conversions.
Increasing conversions is indeed a difficult thing, but with consistency, it is not impossible to achieve maximum results. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.