Important Terms Related to Advocacy Marketing You Need to Know
As a business person, it’s appropriate for you to understand many things related to marketing, including the most basic things such as terms that are often used in it.
Some of the important terms that you need to understand are terms related to marketing advocacy – which is one of the most affordable marketing strategies, both in terms of time and cost. Here are some terms you need to know:
1. Advocacy Marketing
Advocacy marketing is a marketing strategy that emphasizes the involvement of consumers (who are satisfied with your product) to provide support for your product or service. This form of support can take many forms, for example giving positive reviews on social media or recommending your product to the people closest to them.
2. Advocacy Marketing Campaign
This is a marketing activity that aims to increase consumer engagement rates so that many consumers actively provide support for a particular product or brand.
3. Affiliate Marketing
Affiliate marketing is a business system by paying services or rewards to someone when that person successfully sells products from a company that is marketed via the internet.
4. Business to Business (B2B)
B2B is a business activity carried out from one business to another. Products or services that are sold are intended for other businesses only, and not to consumers.
5. Business to Consumers (B2C)
B2C is a business activity carried out by a business with consumers. In other words, the products or services being sold are for ordinary consumers or certain groups of consumers.
6. Brand Advocates
Brand advocates are consumers who support a brand by spreading positive information about the brand or the products it sells. Brand advocates will voluntarily invite other people to try products from the brand.
7. Brand Ambassador
Brand ambassadors are people (usually public figures) who are employed by a brand to promote certain products or services.
8. Brand Awareness
Brand awareness is a person’s ability to remember a certain brand or certain advertisement spontaneously, or after being stimulated by certain keywords.
9. Brand Value
Brand value is the value of a brand, not only seen materially, but also in the context of its influence or benefits on the social and cultural life of society.
10. Customer Satisfaction
Customer satisfaction is the level of consumer satisfaction with a product or service that is sold by a brand. This level of satisfaction will greatly affect the marketing advocacy process, because if consumers are not satisfied with your product, they will not promote your product to other people.
11. User-Generated Content
User-generated content is content created by consumers (usually on social media) to show their experience using certain products. The content created can be in the form of photos, videos, reviews, or opinions related to these products. Content created by consumers is considered to have more honesty value than content created by the brand itself.
12. Word of Mouth
Word of mouth is a word of mouth marketing system. This method is usually used by brand advocates when recommending a product to others.
Thus a discussion of important terms related to marketing advocacy that you need to know. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.