IAB MIXX Conference

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360i Executive Chairman Bryan Wiener outlines how and why businesses and marketers want to co create the agency of the longer term which will shepherd growth and innovation for brands in the disruptive digital age. With contention coming from every corner of the surroundings, and marketer challenges becoming more and more complex, we all know that the one constant is change. And agents need their agency companions to be change agents, guiding them on the vanguard of this all of a sudden evolving digital world. While there’s no “one size fits all” solution, there are fundamentals that forever emerge in the a hit agency partnerships that lead the way.

Bryan examines the key attributes of the agency model that may rise to the end over a higher five years. Learn how brands are using Watson today and get a primary look into the Watson Ad with The Weather Company and early brand adopter, Campbell’s Soup Company. Throughout history, we’ve seen traces of expertise permitting humans to create—from Da Vinci’s use of the camera obscura to Caravaggio’s work with mirrors and lenses. Today, with the incidence of AI technologies, it’s feasible to construct “considering” functions into virtually every digital application, product, and system. It is estimated that more than 50 percent of apps developed will embed some sort of cognition by 2018.

Already, professions and industries from law and atmosphere, to medicine and marketing, use cognitive applied sciences to extend human experience and pursue a whole new generation of moonshots. What is customer awareness?One of the best demanding situations to finding clients is how easily data turns into fragmented and signals get crossed. If that you can perceive and fix with clients, you have the ability to present a significant, custom-made event with your brand. Today, corporations may give truly really helpful marketing, at the right time and during the correct channels. In doing so, it adds value and maximizes the ability for brand new customers.

Learn how to get your best customer across a sea of various channels—and make meaningful connections with them. Discover how to maximize new client capacity and incorporate best practices for more suitable client experiences. Billions of dollars are being invested in mobile video as a better platform to engage users and drive enterprise metrics, but are campaigns definitely enticing users or being swiped right?In this consultation, MediaBrix debuts its latest neuromarketing research to assist brands answer essential mobile commercials questions reminiscent of: What form of human interest does my mobile video campaign garner?How do we degree user receptivity and impact?Which mobile executions ensure mental encoding and consideration?What’s the “Race to X” factor that plagues most mobile advertising today, and the way do we stay away from it from happening?As brand sellers, we must think concerning the entire omnichannel client adventure beyond the channel silos that clearly exist. It’s infinitely bigger than the social tile you tweeted, the screen ad you bought, the focused email you blasted, or the website you custom-made. It’s about delivering a true omnichannel journey—one it really is enabled by analytics. This session explores case reports from corporations that are succeeding by raising the role of analytics of their omnichannel advertising techniques.

Hear best practices for constructing analytically driven marketing innovations to drive incremental income, improve retention, and create customer experiences that matter. Today, advertisers and publishers need to foster optimistic consumer experiences to retain interest and engagement. While native advertising isn’t a new concept for engaging clientele, the technology to scale native ads across all publishers and monitors is just coming to fruition. Programmatic native ads allow publishers to foster constructive experiences by putting an identical care into their ads as they do in their content material. And advertisers can now easily build ads that fit the shape and serve as of surrounding content, across sites and apps. In this workshop, Karin Hennessy, Product Manager at DoubleClick, and Mat Harris, Vice President of Product at Sojern, talk about best practices for incorporating native ads into programmatic campaigns.

They also highlight recent examples of native ads from Sojern’s travel consumers. Cities today are more exciting to live in than ever before. While the last few years were dominated by mobile, social media, and online innovation, we are seeing a transformation in advertisements which will manifest in the physical world, imitating what has gone before it online. With the proliferation of digital shows on our streets and concrete scale connectivity, we’re moving towards the Physical Web, bringing new alternatives for brand engagement, data insights, and user experiences. In this consultation, learn the way brands are moving to take advantage of a new frontier in advertising innovation, and discover how the combination of the digital and physical worlds will shape our future cities. Changing consumer behavior and the demand for a customised ad event has given way to the explosion of content material advertising and the paid distribution of that content material via native commercials.

Brands and media corporations alike have launched a plethora of in house studios with committed teams tasked with creating and distributing customary backed content. This track takes a deep dive to explore the effectiveness of branded content on clientele and highlights the benefits of the strategy for media organizations, agencies, and marketers, while making certain that shoppers are aware of voice and ownership. It’s time to revisit the marketing adage that a good way to be positive, an online ad needs to be delivered to the right consumer, at the correct time, and in the correct place. Programmatic ads has made it easier to achieve these three goals, and it’s become a table stake for many brands. But the increase of mobile and up to date advances in ad tech means we can expect more.

The context around where an ad is served is making a return, and when combined with the correct behavior, may help serve highly helpful ads to clients who are more likely to be receptive. To be relevant today, an ad has to be served to a shopper not just in the correct attitude, but also with the right artistic—without being worrying. This session explores how the most recent types of image recognition expertise, contextual concentrated on, and trend targeting can help obtain these goals programmatically and in a mobile atmosphere. It highlights how artistic limitations in programmatic can be addressed, and it showcases examples of groundbreaking, programmatically added in image advertisements campaigns from Fortune 100 brands. Second party data has become an essential part of the toolkit for today’s optimal electronic sellers.

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At an identical time, media publishers are looking for new and different ways to derive value from their abundant data assets. In this session, find out how most desirable sellers and media agencies are crafting second party data partnerships to benefit buyer, seller, and customer alike. Learn in regards to the vivid second party data landscape, discover second party “deal making” best practices, perceive why sellers find second party data so valuable, and discover about the data governance and safety safeguards had to make these deals work. Mike Moreau is joined by industry idea leaders in this discussion. Programmatic in China is usually the odd man out; none of your global stacks appear to work, and all you hear is the local team complaining that programmatic in China is by hook or by crook “various.

” But why and how is it different?In this session, know about Chinese programmatic growth trends, why programmatic direct is more sought after than RTB, and whether global programmatic avid gamers are relevant in China. Gain an knowing of authorities regulations and the way they impact programmatic in the community. Discover why inner most marketplaces dominate over open exchanges, and learn why there is a loss of publisher integration standards and chaotic waterfall administration. Video is the uncontested king of digital media. The sight, sound, and motion of video storytelling has unique benefits of attracting, attractive purchasers, and driving activities.

However, in the context of ad blockading and poor user journey, we’ve got also seen the demanding situations electronic video advertising has supplied. AnyClip’s August 2016 survey, which might be shared solely with workshop members, will talk about some major boundaries facing the industry. Advertisers appear to share an analogous pain points, including loss of personalization and poor user engagement. Join us in an open dialogue about electronic video advertisements’s biggest limitations. Experts weigh in on how to conquer these challenges to ensure that digital video revenue and experiences are maximized across the environment. There is a electronic audio revolution, and podcasts latest dynamic and robust opportunities for advertisers.

Podcast listeners are upscale, educated, mobile, and highly engaged. Advertising opportunities range from subtle help to custom content material, integrations, and host endorsements. Learn how new and based brands are harnessing this platform to drive recognition consideration and purchase. This panel shares case reports that offer examples of advantageous inventive, smart placement, and supreme measurement. Panel individuals are podcast industry leaders representing a full range of top shows and skill including: Planet Money and TED Radio Hour NPR/National Public Media, Serial and This American Life TAL/Authentic, Fantasy Focus Football and FiveThirtyEight ESPN.

Many brand side companies haven’t applied a client centric strategy, simply because they don’t know how to or, worse, they don’t realize the impact it may have on starting to be their agencies. In a conversation with Marriott’s Global Marketing Officer, Karin Timpone, Epsilon/Conversant Chief Executive Officer, Bryan Kennedy uncovers how the travel industry leader and advertising innovator is effectively navigating the new world of hyper connected consumers and providing highly customized content and experiences they crave around the company’s advertising structures. For the higher part of the last 20 years, disruption has dominated the headlines across the media industry. This will not change, but a clearer sense of what it’s going to take to navigate future media trends has emerged with an open debate about who will remain. Join Meredith Kopit Levien, Executive Vice President and Chief Revenue Officer, and Sebastian Tomich, Senior Vice President of Advertising and Innovation, either one of The New York Times Company, for a inspect how storytelling innovation corresponding to VR and AR, the talent mix, and the jobs of brand, agency, and publisher will evolve over the next five years.

Previously, Adam served as Fox Interactive Media’s customary Chief Technology Officer, and helped spearhead acquisitions of MySpace, IGN, Photobucket, and Scout Media. He began his career with News Corp running the technology and product divisions at FOXSports. com, and previously served in a number of roles in the online news industry, adding stints at latimes. com and Cleveland. com. In September 2012, Adam was listed as 1 in “AdWeek’s 50” rating of indispensable industry talent.

He serves on the board of the Ad Council and is a member of their Executive Committee. He is @adambain on Twitter. Before becoming a member of Google, Lars was the Global Chief Creative Officer at Rosetta, where he oversaw the 200+ person artistic staff in the U. S. and Europe and worked closely with key clients, basically Samsung, and Rosetta’s company development team, as well as Rosetta’s global growth team.

Prior to that, Lars was the Chief Creative Officer of Cheil USA, where he focused on setting up Cheil USA as a middle of creative excellence for the community and to lift the inventive integration across the Americas network, adding Cheil Mexico, Cheil Brazil, Cheil Canada, and Cheil Central America. He joined Cheil following three years of digitally reworking Ogilvy North America as Chief Digital Creative Officer and fueling Ogilvy New York’s growth as Chief Creative Officer, where he oversaw consumers similar to IKEA, American Express, and Time Warner Cable. He was a member of Ogilvy’s Worldwide Creative Council. Lars prior to now spent five years at AKQA, where he was hired to open its New York office and helped land global Agency of Record money owed with Motorola, Coca Cola, and Smirnoff. He grew the office to 120 people before departing. Prior to AKQA, Bastholm began up Grey Interactive in Denmark and then joined Framfab as Creative Director, working on some of the world’s most diagnosed brands, reminiscent of Nike, LEGO, Coca Cola, and Carlsberg.

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Lars has had the respect of chairing the Cannes Cyber Lions jury, and he is a frequent award show judge and speaker at industry events. He was named a creative leader by the Wall Street Journal and has contributed to 3 books concerning the digital commercials industry posted by Taschen. He is a member of IAB’s Agency Advisory Board in addition to The International Academy of Digital Arts and Sciences. Lars is a film buff, who has co written two screenplays and has reviewed films for over 30 years. He enjoys karaoke in addition to science fiction, know-how, and fine cuisine. Andrew, or “Boz” Bosworth, as most know him, graduated from Harvard in 2004 before working as a developer on Microsoft Visio for almost two years.

He joined former student Mark Zuckerberg at Facebook in January of 2006 where he created News Feed. He also created many early anti abuse methods, a few of which can be still in production. After operating briefly on site speed and placement reliability, Andrew created and ran a program called bootcamp to help grow the engineering team and maintain its culture. Following that he led the integration of the Messages and Chat products and getting better stability. He also directly led the Groups, Messenger, and Video Calling teams.

At alternative times, he has been the engineering director overseeing Events, Places, Photos, Videos, Timeline, Privacy, Mobile Monetization, and Feed Ads. He is currently the Vice President of Ads and Pages overseeing the engineering, product, research, analytics, and design teams. Dave has been with Havas Media for five years where he has worked on Goodyear, Rémy Cointreau, Blue Cross Blue Shield, and Philips. Dave and his team won the National Association of Realtors® business in 2015. He is presently the EVP, Group Account Director offering oversight for all money owed at Havas outside of TracFone and Fidelity. As EVP, Dave works with client teams to make sure Havas exceeds expectancies in offering the best client provider in the industry as well as overseeing growth ideas for respective clients.

Dave joined Havas Media in Boston after spending 15+ years in Chicago where he was a Group Account Director at Mindshare responsible for such bills as BP, Nestlé, Unilever and Sears. Summer Anne Burton is Executive Creative Producer where she oversees BuzzFeed’s inventive strategy and team. Formerly she was BuzzFeed’s Editorial Director for BuzzFeed Distributed. She began her BuzzFeed career in 2012 as Weekend Editor and moved from Texas to New York City that very same year to take on an extended role. Summer has lead new initiatives, and administration across much of BuzzFeed’s editorial department, and her initiatives have blanketed pushing personality quizzes, launching BuzzFeed Books, and developing our weekend content strategy.

Her biggest posts include What’s Your Animal Personality Type?and Every Year Of Your Nineteen Twenties Ranked From Worst To Best. She is also drawing every member of the Baseball Hall of Fame, a assignment that’s been profiled in ESPN The Magazine, Deadspin, and everywhere the net. Bruce Dincin is Senior Director of Media Strategy and Analytics at Choice Hotels International NYSE: CHH. Bruce has been with Choice for almost ten years, protecting key roles in the advertising and marketing department adding duty for brand advertising and marketing. In his place, Bruce oversees the strategy and implementation for all paid media and the size of Choice’s media including TV, laptop, mobile, online video, and social media. For the past five years Bruce has worked intently with Choice’s Business Intelligence team and Media Mix Modeling MMM partner to help Choice become a pacesetter in leveraging MMM and electronic attribution to optimize their media spend and drive incremental income.

Stephen has a twenty year winning track record of greatest successful enterprises and constructing agencies across industries expertise, software and facilities and geographies domestic and international for both high growth, private and multi billion dollar publicly traded enterprises. Stephen holds a B. S. in Mechanical Engineering from the University of Illinois at Champaign Urbana and graduated with distinction from Carnegie Mellon University with an MBA. The Pennsylvania Small Business Association and Carnegie Mellon have both recognized him as “Entrepreneur of the Year. ” Stephen has gave the impression on CNN, FOX, CNBC, and is a featured speaker at a whole lot of conferences and universities.

George Ivie is the Executive Director and CEO of the Media Rating Council, Inc. MRC, a not for profit industry institution created in 1963 at the request of the U. S. Congress to assure high ethical and operational standards in viewers dimension facilities. Mr.

Ivie’s heritage contains 30 years of experience in media analysis auditing, oversight and consulting. Prior to bring appointed the Executive Director of the MRC in January 2000, George was a associate at Ernst and Young and their lead consultant and consultant to MRC, conducting all MRC audits and interacting with MRC administration and member agencies. George has a radical information of analysis best practices, operations, controls and information systems in Internet, Multi media, Print, Radio and Television dimension amenities. Bryan Kennedy is Chief Executive Officer, Epsilon/Conversant, overseeing the technique and start of Epsilon’s and Conversant’s innovative electronic and information driven advertising and marketing facilities to global brands, adding 15 of the end 20 brands on earth. In this role, Bryan is constructing out a vision for a new breed of advertising and marketing agency, overseeing Epsilon’s team of approximately 7,000 advertising and marketing mavens in 70 workplaces around the globe.

Under his leadership, Epsilon has acquired numerous accolades as a advertising innovator and leader, adding great cognizance from Forrester Research and Ad Age.