IAB Affiliate Marketing Handbook Rakuten Advertising Blog

Affiliate data: Performance data is crucial to monitoring, measuring and optimising associate functionality, and the exact and granular data accessible via the associate channel is unique in that it can be used to align commissions with consumer behaviour. As affiliate innovation keeps, networks and systems are making an investment in tools and era that makes it easier for advertisers and publishers to make data backed selections. Publisher and advertiser matchmaking, viewers focused on and personalisation functions are actually actively available and bringing effectivity and scale to the channel. Rakuten Advertising is the global leader in incorporated advertising and marketing answers. With 16 offices around the globe, our included advertising answers span affiliate, show and search.

Headquartered in San Mateo CA, we’ve offices through the United Kingdom, Germany, France, the United States and in Australia, Brazil and Singapore. Rakuten Advertising empowers dealers to transcend the traditional and obtain the whole skill of electronic marketing. We convey data driven personalised ad stories that engage consumers – across monitors, platforms and traditional publishers – and have an impact on them to acquire. Our commitment to transparency adds client adventure insights that allow us to continually optimise for performance.

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