At the maximum level, “advertising and marketing automation” is an umbrella term for any solution, platform, or tool that “allows companies to streamline, automate, and measure advertising tasks and workflows, so they can increase operational efficiency and grow income faster. ” This comprises anything else from email automation to demand era to income attribution. It is a comparatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet followed a advertising and marketing automation platform, listed here are five reasons why it’s an investment worth making today.
If advertising automation saves time and “time is money,” simple logic means that your advertising and marketing budget may be less tied up in labor costs and free to be invested in the leap forward decisions that will take your organization to a better level. Automation of marketing tasks liberates your mind and precious budget to raised serve or lead your team and put your money where it’s most needed, whether that be a larger ad spend to distribute your message, charges on elite talent, or 1000s of alternative available alternatives. The final analysis: marketing automation answers all but guarantee a positive ROI when effectively applied. The epitome of “frienemies”: sales hounds advertising for more leads, while advertising and marketing chastises sales for squandering the leads they worked hard to obtain. Allow me to introduce the olive branch that has escaped modern agencies for many years: advertising automation makes quick work of strengthening the relationship among these two teams. The “Law of Large Numbers” suggests that the more customers advertising can reach, the more pipeline they create, giving sales more opportunities to shut.
CMOs are proud of their team’s greater productiveness and cost discounts, but CEOs and board members will enjoy the influx of closed deals, all thanks to the ability of the right marketing automation answer. It’s a win win win among, sales, advertising and marketing, and leadership. Kumbaya.