Trade shows are excellent for marketing your products, but what if you don’t have anything to sell? Fear not! You can use a trade show to boost your business in many other ways, from taking advantage of the free goodies that are being handed out at the booths to publicly showing off your business. Trade shows offer tremendous networking opportunities and connections in industries you’re interested in. Plus, they’re a great way to meet like-minded people without leaving home. Here are ways on how your business can participate in trade shows
1. Have a lightbox display
A lightbox display is a great tool to increase brand awareness. It’s a simple yet effective idea, and you can frame your print advertisement on it for everybody to see, or hang a banner in front of it so that people can read it from afar. This is an especially good idea if you’re at a trade show, which many people from different industries will visit.
2. Engage with the trade show team and exhibitors
There are many trade show opportunities to network with other exhibitors and organizers. So don’t hesitate to mingle! Remember, your participation aims to give your business more exposure, which means you need people to talk about it. If you engage with the trade show team, they can connect you with other exhibitors interested in doing something similar to yours.
Trade shows have thousands of people in a single area, which makes them a great place to find collaborators. If you’re attending a trade show with local exhibitors and vendors, contact them and offer your help. If you’re at an international trade show, plenty of contacts can be made online before the event. In addition, the other businesses attending the trade show may have contacts in your city or industry that can help you spread the word about your business.
4. Choose a good location
There are many different trade shows, so choose the one that is right for your business. Ask the organizers which section is best to set up your booth in if it’s a business-to-business event. Most trade shows aren’t only visited by potential customers but also industry insiders who can be good contacts for you. You can also take advantage of your proximity to other booths by asking questions and making connections.
5. Integrate yourself with the trade show
Once you’ve found your booth, make it a point to become part of the overall event. Set up your booth on time, so it doesn’t get crowded. Mingle with other businesses to increase brand recognition and attract potential clients. It is also a good idea to bring something to share, like a sample of your product or business cards, so that people can take some of your products if they’re interested.
6. Plan events at your trade show booth
Trade shows are also a good way to spread your brand awareness by holding booth events. If you can’t afford to give away freebies like the other companies may be doing, then do so during your scheduled events. This lets people know you’re serious about your business and gives them an idea of what you’re all about.
7. Hire staff that has presentation skills
If you want to boost your brand’s awareness and help at the trade show, hire staff who can do so. If you’re the majority of people at your booth, there will be fewer people to talk with since everyone will attend the main event. Hire someone who can hold a brief speech on your business or business spaces, get it into PowerPoint or other presentation software, and display it at your booth.
8. Add value to the trade show
If you’re not interested in selling your goods, you can still make a good profit by participating in the trade show. Some companies have set up donation programs that they offer to people who have registered for the event. For example, suppose you decide to donate a certain amount. In that case, exhibitors and guests will get 10% off of their purchases or even have the opportunity to get products for free if they register early before the event ends.
Trade shows are just one example of how you can use a business trip to boost your business. Remember, these are suggestions for you to get some ideas on how to do so. Whether attending a trade show or something else, follow what works best for your business to improve its appearance and increase its efficiency and effectiveness.