A few years ago, I edited a bit written by a colleague specializing in the highlights of a huge era convention. The writer, under a seriously tight time limit, had done a bang up job of writing great copy in well-nigh no time, but he didn’t correctly check his facts. He cited a piece of writing from Forbes through which the author claimed Steve Jobs was using PowerPoint on stage – something that never came about. It was lazy journalism on the a part of the Forbes writer, and an easy mistake to make on my colleague’s part, however the result was an identical; one poorly researched article directly impacted an alternative because both writers didn’t do their due diligence.
