How to Utilize Video to Increase Conversion of E-Commerce Businesses
Video is one of the most popular types of content today. However, there are still not many e-commerce sites that can utilize this content properly. Product photos are important, but they won’t be enough to boost your sales. If you want to take your e-commerce business to the next level and beat your competitors, try to exploit the potential of video content in your marketing strategy.
The following are some things you need to know about video content and its effects in increasing your sales.
Why is video content so important?
Video content, especially videos about a product can have an extraordinary ability to increase conversions and help your potential customers better understand your product. 64-85% of website visitors are more likely to purchase after watching a video.
Although increasing conversions can also be achieved by using copywriting, images, and user reviews, video is the most effective way to show a product and its benefits to users.
Besides the main reasons above, there are several other reasons why you need to use video for your e-commerce. Here are the reviews:
1. Google Likes Video Content
In search results, Google provides a mixture of search results in the form of videos, images, news, maps, and other media in addition to ordinary search results. Thus, having product video content can allow you to appear on the start page of a search, especially if you are not yet a business competitor using video content for their products.
2. Videos More Likely to be Watched and Shared
Studies show that people are more likely to share videos than plain text. Besides, people are also more likely to click on video content than other content that does not have visual or multimedia content.
3. Videos Can Attract Audience’s Attention
The amount of time people spend watching videos continues to increase each year. Indeed, indeed, because in addition to fast and affordable internet connections, video content also does not require much effort compared to reading a long product description.
4. If a picture is worth 1,000 words, then a video?
Video can convey some information quickly and accurately. Displaying your product via video will provide a lot of information to your consumers in a short time. Videos can also show emotional feelings better than text or images, so consumers can have an idea of what it feels like when they use the product.
How Can You Use Video Content for Your Product?
Big brands use video content aimed at helping consumers, entertaining, educating, demonstrating abilities, and explaining the product’s features. The following are some ways to use video for your e-commerce business.
1. Demonstrates Product Capability
Demonstrating the capabilities of a product can be an effective way to increase conversions if the ability of the product is better than competing products. Although the ability of a product you can write down, the details of the product may be ignored for those who are lazy to read.
2. Instructions or Tutorials
Video tutorials are another way to help explain technical issues or other things that are more difficult to be something that is easily digested by consumers. With this method, you can teach or give instructions to consumers. The tutorial method of instruction is effective if your product requires a lot of technical explanation or installation.
3. Recommended Options
Using videos to help your audience choose a product is another way to increase conversions. This method can help the audience in making purchasing decisions and also reduce the cancellation rate of the purchase.
4. Show Additional Selling Value
This method aims to show other things besides the main function of the product. This can also be the difference between your product and competitors’ products, or certain small things that are interesting.
5. Simple Videos
Maybe a good start is to make a simple video about your product. Show how the product, starting from the shape, size, texture, and its main features.
Thus a brief discussion on how to use video to increase the conversion of your e-commerce business. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.