Reddit is the realm’s biggest online forum—it was built for discussing, communicating, and sharing thoughts and opinions. You can host an AMA Ask Me Anything to your chosen subreddit, ask for customer comments to gauge how people feel about your brand, and inspire user engagement by advertising content that interests them. For example, Nordstrom has dedicated their respectable Reddit handle, Nordstrom1901, to audience engagement. The retail store does this by internet hosting AMAs with their executive team, answering questions from users, and asking the Reddit group without delay what they’d want to see from the brand’s subreddit.
