Videos see five times more engagement on LinkedIn than another content material type. An knowledge of LinkedIn native video is that it auto plays when an individual scrolls by it. As a result, it does a more robust job at catching someone’s attention. Plus, videos hosted on the platform are prioritized by the LinkedIn set of rules.
Bonus: Download a free guide that shows the 11 strategies Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Get the free guide right now!Don’t forget to add closed captions for hearing impaired and pontificate viewers. All video posted by a LinkedIn page is showcased in a Video tab.