HOW TO USE GOOGLE TRENDS FOR KEYWORD RESEARCH
One of the main goals of all website owners and blog writers is to have many loyal visitors and readers. In this article, you will learn how to use Google Trends for keyword research to achieve that goal.
To achieve high traffic and increased customers, of course, a series of efforts to create content or websites that attract the attention of many people. The most crucial effort is to determine the topic to be used as a basic material for making content.
One tool that can be used easily and for free by anyone is Google Trends.
Get to know Google Trends
Google Trends is a tool from Google that serves to search and analyze the topic of searches that are being discussed in the Google search engine. Google released trends to the public on May 11, 2006, intending to increase the participation of blog writers and website owners in making content optimized for search engines.
One of the best-known features of trends each year is the year in search or year in search. Maybe you’ve seen it a few times below, it will often enter your timeline before the new year.
You can also find enough complete features to carry out keyword searches. Let’s discuss this deeper in the next section.
Access Google Trends with a Google Account
Google Trends can be accessed without the need to sign in to any account. Enough Google Trends access from the browser and you can use all Google Trends facilities.
But it is strongly recommended to use your Google account so that your search history is recorded for being analyzed later.
On the main page, there are keyword columns and some examples of topics that are trending in various parts of the world.
Map images under the search column are examples of searches and where they are talking about. Here we can see that the search for “Kim Kardashian” is spoken all over the United States.
Here’s an explanation of menus on Google Trends:
- Home: page to see a summary of a topic that is being crowded by internet users.
- Explore: Search pages to find out in more detail keywords that are trending.
- Trending Searches: Daily and real-time updates about the most popular search.
- Year in Search: The most popular search in the past year as has been discussed in the opening article.
- Subscriptions: Pages to create and manage topics you want to follow.
HOW TO USE GOOGLE TRENDS FOR KEYWORD RESEARCH
Google Trends is very intuitive and easy to use for anyone. If you have a topic to be traced, then you will get search results in just a few seconds.
But if you are still confused in choosing a topic, you can also search for keyword ideas to create content from Google Trends. Let’s discuss further.
How to browse keywords on Google Trends
If you already have a topic you want to explore, just put it in the available column. Then, you will be taken to the page with the data view regarding the keyword you are using. In this example, we tried to browse the “mountain bike” keyword.
But if you don’t have an idea to be traced, we can choose from some of the most popular search examples of various parts of the world. The results displayed can be changed by changing the search state settings in the upper right corner.
After changing state settings, then search topics that are rife in the country will be displayed on the Google Trends main page. You can use these data to explore what topics and keywords you want to discuss in the next content.
How to read Google Trends Graphics
The graph shown on the Google Trends page does not reflect the number of searches, but the public interest overtime index.
Here’s how to read the numbers on the graph:
- 0: No data can be shown.
- 50: Public interest is only half of the peak.
- 100: Search is at the peak of popularity.
In short, the number 0-100 indicates the percentage of public interest in a topic.
How to compare several keywords
In the keyword search features on Google Trends, you can add a few more topics as a comparison.
This feature makes it easy for you to compare and decide which keywords are better to use. In this tutorial, we use several bicycle categories as examples of keyword comparison.
The method is quite easy, just add your comparison keyword to the column available on the graphic display like this.
How to Optimize Keyword Search categories
Google Trends not only provides insight for search engine search only. You can also use this tool to search for ideas and data keywords for several other categories.
Categories included include web search, image search, news search, Google shopping, and youtube search.
If you intend to target one website news, online stores, or YouTube channels, this feature will be very useful.
How to use Google Trends for seasonal promos
Maybe you have a little understanding of seasonal promos that are often held by well-known companies. Some examples of seasonal keywords in Indonesia are keywords related to Eid, Christmas, New Year, Fasting, Chinese New Year, and so on.
You can use Google Trends to identify search surges for these keywords and launch your content strategies at the right time.
In this example, we use the search for “New Year’s Promo”. Google Trends shows that these keywords have increased searches in the mid-December period to the beginning of January each year.
Use this information to complete content with similar themes in the same period. That way, you can provide content being sought by many people.
How to create calendar content from a seasonal keyword
After identifying seasonal keywords in the previous step, you can use them to compile the Content Calendar.
Make sure you have started a 2-1 week content publication before the trend rises to ensure your content has been indexed by search engines when the popularity increase occurs.
Joshua Hardwick, Head of the Content Division from Ahrefs, suggested updating content from year to year to recycle existing content.
HOW TO Avoid using a keyword that decreases
If you do a search keyword on Google Trends, maybe you also use several other tools such as Google Keyword Planner, Semrush, Ahrefs, and so on.
Google Trends has the advantage in which you can find out whether a topic will increase or decrease its popularity.
In the following example, we compare the keyword “folding bike” and “child bike” on Google Keyword Planner.
How to target the best regions with Google Trends
If you have an online business in the form of buying and selling products, regional targeting can be one of the most effective solutions to increase sales.
Use search geographical data on Google Trends to focus the promotion of your content and products to these areas.
Google Trends is a very good tool for determining keywords with the greatest potential so you can prepare the right content so that your website is increasingly visited.
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