Although we’ve spoken in regards to the effectiveness of social media in crowdfunding, we shouldn’t forget the traditional strategies of electronic advertising and marketing, corresponding to emails. According to Regalix, 95% of companies using advertising and marketing automation are taking abilities of email advertising. In fact, if you take a look at this analysis from Campaign Monitor, you’ll see the importance of email advertising. Naturally, it’s quite evident to use this channel as much as possible in your crowdfunding crusade. Like we always say, there are genuine techniques you wish to master to advantage from every advertising channel.
So, here we are, with ten useful tips you are looking to imagine while constructing an email advertising plan for your crowdfunding campaign. We know your ultimate aim is to get backers out of your marketing plan, but you’ll want to never force it on them. What do I mean by force?Let’s take an example. Sending three back to back emails asking people to pre order your product once the campaign launches is one thing remember to never do. Your communication can be on a flow of strategic events that encourage trust and credibility and fewer of direct sales. Instead, what that you can center around is a chain of emails that speaks a lot more about your crusade and the industry you’re seeking to enter before doing those direct pre order emails.
We also agree with Indiegogo that you simply must do as a minimum two pre launch emails for most beneficial engagement.