How to start with Programmatic Advertising?

Some traffic exchanges or open ad marketplaces, the present and available ad stock users asking for ads from alternative sites is available to anyone with access to the trade. For each request a clear auction takes place and the maximum bidder ‘win’ the effect and shows his ad content material banner, interstitial etc. Similar to the stock exchange auctions happen in real time and are auditable and transparent as per industry criteria. With some merits come a few risks which mainly facilities around low eCPMs for publishers, fraudulent ads and sites and low ad excellent.

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