The limits you place on advertisements your consulting facilities might be at once tied to your commercials budget. If you are lucky enough to have a very healthy advertisements budget, bear in mind that you simply do not have to spend the cash on ads just because you have it to spend. Advertising can be very costly. Jeffery B.
, a Harrisburg, Pennsylvania, advisor, advertises in his association’s ebook. “They submit what is called the Green Book, that is a listing of research and advertising consulting agencies around the country. It has helped me generate new enterprise,” he says. Start collecting newsletters that are being posted on your consulting field. If you believe there are none being posted, or if you believe there are only a few on your field, guess again. A quick visit to the library will reveal a few newsletter directories Oxbridge Directory of Newsletters Oxbridge Communications and Hudson’s Newsletter Directory The Newsletter ClearingHouse which list, by field, newsletters which are posted not only in the USA, but in other countries.
Take some time and write for sample copies before you design and write the first issue of your personal e-newsletter. You’ll be amazed at the best of the newsletters which are being produced today. This often neglected approach to finding new clients is such a simple advertising tool that’s why it’s usually not thought of, you’ll kick yourself for not thinking of it yourself. When you have complete your consulting project and your client is in 7th heaven and is no doubt making a song your praises, that’s an excellent time to ask for a referral!Simply send a note or a short letter asking for the names of any colleagues, chums or company associates they feel can be good customers in your consulting services. Ask their permission to point out their name if you happen to write to the folks whose names they pass on to you. Sometimes all it takes is having a mutual friend or reputable company affiliate to get the competencies client’s attention.
