Recently Facebook declared that it would be altering how Messenger / Messages strategies operate inside the European Union area. The rationale for this currently being Standard Details Safety Rules (GDPR) which utilize in the EU states.
You may well have found that your Facebook Adverts Campaigns which had Messenger as their place have been paused late previous month or at the begining of December. This is for the reason that Facebook eradicated the alternative to improve the ads that click to information for conversations.
Here is what Fb has officially announced so significantly:
“Due to new privacy guidelines in Europe, some messaging strategies have been paused. This implies that particular messaging-connected ads, concentrating on, and audiences for ads shipped to and from Europe will be unavailable.“
So what can you do to proceed to run Messages / Messenger strategies? Very well there are 2 challenges you will need to solve.
Swap the conversions / optimization objective
Irrespective of whether your ongoing campaigns received paused/disabled or you established up a new campaign which keeps having rejected, the initial action is to change to the new conversion objective.
“You can however run adverts that click on to information employing the subsequent substitutions. Adjustments to your campaign may have an effect on effectiveness.
- The Hyperlink Clicks optimization can be made use of as a substitute of the Conversations/Qualified prospects optimizations.
- The Start off Conversations template can be made use of instead of the Direct Technology template.“
We utilised to run click to concept strategies with the Conversation objective. Now that is not allowed any a lot more. So this is the explanation you will acquire your very first mistake, which appears like this:
“Optimization Unavailable: The Conversations optimization is not obtainable ideal now for messaging campaigns that concentrate on Europe. To go on with this optimization, take out European locations. Or, pick a distinct optimization. (#2446670) “
Now the obvious resolution would be to just swap to the new permitted aim of Link Clicks. But that isn’t allowed both.
Option: What you need to do is to develop the campaign all above yet again. Duplicating it doesn`t do the job, you will get the similar error!
Develop a new message template
Even if you recreated the marketing campaign and switched to the new allowed conversions aims you could possibly uncover that your Fb Ads Messenger campaign will even now get turned down.
The new error information has to do with the advert alone this time and appears like this:
“Invalid Webpage Welcome Concept for Messenger Place Adverts: The Concept Textual content (webpage_welcome_information) is invalid for advertisements with Messenger as destination. (#1815471)”
Apparently this experienced been an situation before and was associated to tailor made Message Templates that we’re using custom made JSON code. In this article is a thread about it on Stack Overflow from 2018.
And the answer which was doing work again then:
But this time about the mistake is demonstrated even for templates made within just the Fb Adverts Manager system, devoid of using any JSON code or chatbots.
Remedy: In buy to take care of this you require to generate a new Information Template and make confident that you have chosen “None” for the Client Steps. Do not edit or replicate preexisting templates, or you will get the error all over again!
If you ecountered other errors with click to message strategies or discovered other methods, make sure you depart a remark.