Since new clients are effective, it makes sense to provide incentives for your affiliate partners to generate fresh traffic and new clients. You may already have new buyer advertising and marketing incentives in place — in all probability a first purchase cut price or an alternate special offer. The same reason you offer those incentives is why be sure to pay affiliates more for producing new clients. No matter where the incentive is paid — i. e.
, to the buyer or to the affiliate — the result’s an analogous. You’re paying a bit extra to acquire that new buyer since you know your foremost payback is in the customer’s lifetime value. A challenge with a lead based fee structure is fraud prevention. If the form is straightforward to comprehensive and the payout high enough, a unethical affiliate can investigate ways to auto fill that form and compile commission on bogus leads. To steer clear of this, you would wish a committed affiliate manager to police the pleasant of inbound leads. Warning signs come with numerous leads originating from an identical IP tackle, or styles in data entry akin to spelling adaptations on a single name — corresponding to “Jonathan Smith,” “Jon Smith,” and “J.
E. Smith. ” When you detect fraud, boot the associate from the software immediately, and inform the network. And don’t forget to reverse any recorded leads associated with the bad affiliate.