What is it that’s going to get people to wait your event?Maybe it’s the subject matter, maybe it’s the speakers. It depends on the event, and greater than that, it depends upon your attendees. Think about your viewers. What’s going to get them excited?What’s going to motivate them?If, for example, you’re throwing an awards dinner party to your company, the food may be one part of the evening, but the awards are what everybody will be focusing on.
If you’re preparing a company event, think in regards to the market you’re tapping into and their pain points. What do they want to know?Find speakers who can speak to that. Gartner’s Multichannel Marketing Survey explored how companies use insights driven approaches to deliver applicable, customized conversations, in addition to how they leverage technology, methods, and timing to make customer data actionable, attributable and privacy compliant in the context of broader business goals. Respondents also were required to direct responsibility over at least 3 digital channels. Seventy nine percent of the respondents came from groups with $1 billion or more in annual earnings. The respondents came from loads of industries: financial amenities 82 respondents, high tech 88 respondents, production 44 respondents, customer items 32 respondents, media 13 respondents, retail 61 respondents, healthcare providers 31 respondents and travel and hospitality 30 respondents.
The survey was built collaboratively by a team of Gartner analysts who follow Marketing and was reviewed, tested and administered by Gartner’s Research Data Analytics team. Disclaimer: Results of this study do not constitute global findings or the market as a complete but are a simple common of results for the targeted nations, industries and agency size segments lined during this survey.