Despite the massive number of mobile ad products available, it’s still really tough for publishers find info on which ad network recommendations work and which don’t. For many pubs, it’s also a confusing balancing act for how to maximize their mobile ad sales while maintaining a good user adventure. With over 1. 5 billion impressions flowing via our system each month via over 400 publishers, we’ve been in a position to see a very broad range of ad functionality. And with that data, we’ve analyzed and remember what innovations work best and which of them don’t.
We don’t claim to grasp every little thing about mobile ads, but we desired to share a few of our findings.