We’ve designed MoPub to be useful even to businesses with large ad operations teams with complex trafficking and reporting needs. We use similar workflows to tools like DoubleClick except that MoPub was built from the ground up for mobile apps and web sites. The basic direct sold crusade setup is shown below. Typically, an ad order has a start and end date, a CPM rate, and a couple of impressions to be served.
The tool lets you spread these impressions out across the whole campaign or bring them as soon as possible. MoPub also helps a couple of priority levels if you want to traffic a lower paying ad first. MoPub offers a number of concentrated on parameters for you to control exactly how your ads are served. For advertisers that want to limit their campaigns to certain areas, MoPub allows you to target ad campaigns either at the country level or at the city level. We also currently introduced focused on to device platform and OS. MoPub also helps arbitrary key phrases if you are looking to define your individual targeting standards.
For example, you could possibly use this to focus on bound demographic segments of your users. Or you might need different areas of your site “sports” and “weather”, as an example and wish to target ads to a undeniable section. Standard ad operation tools like frequency capping and A/B checking out are offered for you to maximize publicity of your ads or find out which ads carry out better before launching to all your users. After constructing the crusade budgeting and concentrated on, that you can add a number of creatives to it. MoPub handles static image ads as well as HTML5 rich media ads in any size that your tablet or smart phone app helps.
Multiple creatives can be connected to a single crusade so that you can do things like test which ad plays best. In the artistic, that you can add a click via URL or other action in addition to 1/3 party monitoring pixel if you or an advertiser is using a tool like DFA to substantiate supply. Finally, we’ve buit a tester right into the product so that you would be able to see what the ad seems like to your browser without needing to fan the flames of an emulator.