Microsoft’s new search engine is dumping its codename, Kumo, in favor of the brand name Bing. To get the word out, Microsoft is making plans a enormous ads crusade to launch its new search brand. Bing’s debut will characteristic a $100 million online, TV, print, and radio commercials crusade, in response to AdvertisingAge. To put that number in perspective, Google’s entire advertising budget for all of 2008 was $25 million, AdAge says. Microsoft is hoping an important ad push will take a piece out of Google the #1 online search brand in favor of Bing, an identical way Microsoft’s laptop hunter ads helped in its fight in opposition t Apple.
But Microsoft’s ads won’t tackle Google, Yahoo, and even Ask. com directly by name. Instead, the Bing ads will try to persuade you that through the use of “trendy se’s” you’re missing out on all that your search experience could be. To back up this statement, Microsoft offers some internal data indicating 42 percent of all searches want to be sophisticated after the 1st query, AdAge reviews. Furthermore, Microsoft has found 25 % of all post search clicks hit the back button in its place of a Website link when searching at a search consequences page.