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For that reason I’ll also layer on a qualitative aspect to this prioritization system. Namely: which of these can be most valuable to small to mid sized accounting firms?If this is my enterprise, I should know this or have access to some accountants who could help me answer the question, but if I’m a marketer in the agency I might ask the product and services teams and if I’m an agency I’ll want to get feedback from the buyer. If I have an viewers already via social media / a blog / an Email list / etc. I could potentially survey them on which topic they’d most want to see a complete guide created around.

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