A large part of here’s about understanding user intent once they’re searching. If a user is seek suggestions about, say, home security cameras, your touchdown page is going to do best when you’re offering tips about dissimilar camera systems you sell and the pros and cons among them. A evaluation page does best in this kind of state of affairs. Conversely, if a user is are seeking for a particular model of a home protection camera, landing them on a evaluation page isn’t going to provide them much value.
If that real model is one of a few, it CAN be useful, but you’re commonly going to bounce back results if the landing page is mainly targeting that one camera model.