Audience reach is also affected by the DSP’s global footprint. In other words, in what international locations is stock accessible?To reach a country’s inhabitants requires a undeniable volume of inventory from that nation. As a result, reaching a desired country often calls for that the DSP have servers in that country or region. Given the character of real time auctions, DSPs must return bids in the limited timeout window or they won’t win the volume of impressions necessary to arrive an audience. For instance, having a server in Amsterdam is always a prerequisite to helping programmatic buyers in Europe.