Take this touchdown page for smart looking assistant, Honey. Instead of writing: It’s a Chrome extension that instantly searches for coupon codes and coupon codes on e trade sites, the logo uses an easy, catchy headline: If there’s a better price, we’ll find it. The page speaks to the customers’ pain point promptly. ‘Stop losing money’ is its underlying message. And, if clients choose to click the CTA button, they know what they’re moving into.
Instead of a accepted Download, or Try now, the button reads, Add to Chrome — It’s Free.