If you’ve been listening to about “behavioral retargeting”, it’s really an alternate longer!way of asserting “retargeting”. Behavioral retargeting is if you target online customers based on their past behavior online, such as which web pages they visited, how long they spent on each page, and which links they clicked on. Retargeting is far the same, as it involves remarketing to those that have visited a definite page or clicked a certain link, or another action you define. Today, electronic advertising and marketing – and remarketing – is all about the customer’s pursuits and behaviors.
After all, these are the coolest way for marketers to examine what their clients are really attempting to find and catch their mindshare.