If there is something advantageous in the social media revolution, it is that we have the opportunity to play with the alternative literary genres. Then a piece of writing can come with phrases, thoughts, stories, legends, memories, interviews, and all possible genres that make a remark richer and more bearable. The same happens in social networks, when we want to make a newsletter that stands out above anything we can then place a sworn statement, a riddle, a game, the phrase of a song, a tongue tornado or a riddle. That is, play with our audience, invite them to be part of our communication, to be part of our agency. In this way then we will retain them in our brand and our networks.