If one or more people fall into the “playing it safe” trap described above, gently indicate why that’s a difficulty. Again, there are no wrong answers, but it’s good to share with them that it’s a typical fear of brands who are looking to stand out in the gang to still instinctively want to play it safe or be every thing to all and sundry. In this situation, we usually say at the end of the recreation so no one person is singled out:“If you’re so agreeable to everyone where you’re spontaneous, but also thoughtful; unique, but one way or the other also inclusive; modern, but still classic at an identical time you won’t make anyone mad, but you won’t stand out by any means, either. You’ll be that guy at the party last night who everybody liked, but no you will be aware his name or anything about him. So, keep that during mind as we go throughout the closing workouts.
”How “scattered” your results were. In a lot of cases, you’ll still need some serious considering time to bring it all in combination, but you’ll likely have a good idea during the workshop about one of the crucial choices that want to be made. We have, although, worked with brands where we had to do more heavy lifting than usual in the drafting phase according to the effects of the workshop. That’s not a knock on the logo. We usually see this with new startups, where they’re having these conversations for the 1st time which absolutely is sensible. Additionally, it’s fairly common with dependent brands who’re pivoting from outbound to inbound advertising for the 1st time, and they’re not used to having these discussions.