As the market shifts toward programmatic and real time bidding RTB, and the are looking to serve dynamic ads across distinctive displays, a great deal of generation alternatives are actually available to digital publishers and advertisers. As ad tech businesses on the buy and sell side seek to develop their ad serving capacity to encompass both sides of the electronic media market, and demand side platforms DSPs and provide side platforms SSPs proceed to expand in their delivery of real time biddable ad impressions, it begs the query: do publishers and advertisers still advantage from separate servers?So let’s discuss it. Hosted ServersSelf Hosted ServersProsPros Easy to use without advanced technical capabilities. Requires no setting up. Provides a high level of user aid.
Automatically updated. Closely monitored by provider to ensure speed and reliability. A self hosted script can by fully custom designed around the back and front end in line with your needs. The script is obtainable at low one time fee or on occasion, at no cost. Total data control and cognizance.
ConsCons Comes with a value tag that will run high. Limited customization. Low data manage, as your data is stored by 1/3 party. Requires technical skills to set up. Updates must be sought out. You must handle your individual server maintenance.
