These days all and sundry searches for every thing—even experts—on the web. That means if the media needs a source, a company needs a speaker, a writer needs a writer, or a potential customer or client needs to acquire a product or service, they turn to Google, Yahoo, Bing or another search engine in finding the correct person for the job. How do they find that person?They put search terms—keyword phrases and key word terms—into the search engine and hit “search. ” And, lo and behold, up come pages and pages of search engine consequences SERPs.
That’s why all and sundry desires to earn page 1 Google rating, for instance. You want to arise first when a person searches for terms applicable to what you do.