How to Build an Agile Marketing Team Using Trello and One Week Sprints

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I was blessed enough to get certified as a SCRUM learn through Jeff Sutherland’s system throughout my tenure at OpenView. Through the training, I recognized that the agile/scrum methodology could be loosely used to thrust marketing groups on constant swift enhancement and ultimately… get more completed in a shorter volume of time. Thanks Jeff.

We’ve been testing this strategy in the marketing crew at Lessonly, the finding out administration software business I get the job done for in Indianapolis, and here’s what we have identified.

The Agile Mentality

We ought to likely get started with detailing the agile mentality. I’m going to give you my easy definition but there are extra sources to checkout if you are wanting something a very little less large-level:

Here’s my definition. The agile mentality is two fold: normally be speedily, repeatedly increasing and get 2 times amount of money of perform carried out in 50 percent the time.


Scrum is just a person component of an agile framework and the most well-liked. Here’s the definition:

Scrum, the most common agile framework in software enhancement, is an iterative technique that has at its main the dash — the scrum term for iteration. Scrum teams use inspection in the course of an agile undertaking to ensure that the crew fulfills the plans of each and every component of the approach.

As you probably noticed… sprints are main to an agile methodology. It is most frequent for sprints to be two months at a time. We made the decision to concentrate on a person week sprints since of the nature of our business enterprise. We are continuously altering and the volume of function that needs to be done is superior managed in a 7 days alternatively than two weeks.

With the 1 7 days dash, we executed a few improvements to our weekly and task management plan:

  1. 60 minute planning assembly every single Friday – used to conduct a retrospective of the prior week, overview goals and program the subsequent sprint.
  2. Everyday 15 minute stand-ups – employed to evaluate personal staff member jobs for each day and elevate any impediments or blockers.
  3. Trello is employed for job and method management. We switched from Asana to the far more agile Trello and use Google sheets to regulate extra minute details and launch strategies.

Use of Trello

The most critical component of our sprints and job administration is our every day use of Trello. For individuals of you not common with Trello look at this fast demo online video. For all those of you familiar… shift together.


It took a pair of iterations but we finally landed on a few sort of boards our workforce:

Job Boards


This board is designed at the starting of the quarter and really should be the central location for all important jobs.This would consist of nurture campaigns, occasions, ebooks and paid promoting (to title a number of). This board involves the adhering to checklist: Backlog Job Thoughts, Inner Projects, Marketing campaign #1, Campaign #2, Carrying out – 7 days of 5/15, Completed, and Killed. Here’s a website link to a public template of our project board.

This board includes cards for each individual main deliverable within a campaign. We overview each and every card through our Friday retrospective and move examine record goods to the Executing list for the up coming week’s sprint.

Personalized Boards


Each crew member has their individual board to take care of their day-to-day jobs. Every board has the pursuing lists: Backlog, Performing (Day by day job list), Completed (Finished jobs for the week), Killed (jobs removed from Carrying out or Backlog for a range of reasons).


Cards are designed to make a todo checklist for the day. The objective really should be to move all your cards from the Accomplishing to the Accomplished checklist at the stop of each day. We also assign an hourly value to just about every todo listing for the day. Your todo listing must not include up to be much more than 8 hrs every single day. If you have additional you want to reevaluate your productivity and/or time administration.

Editorial Calendar

Our weekly content material for the web site, believed-leadership and third bash publications is prepared by means of a individual board referred to as the Editorial Calendar. It is organized with a multitude of lists: Future Suggestions, Researching, Creating, Modifying/Style, Scheduled, Posted and Killed. We also use the calendar features to overview the content material on a weekly foundation.

We’ve been handling tasks more than the final month making use of the a single 7 days dash mentality and it has been functioning very very well. The day by day standup meetings have been helpful to floor blockers and maintain the complete staff educated. The planning conference has been valuable at maintaining everyone on endeavor.

Which is all I have for you now.


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