How to build a BB content marketing strategy

For example, blogs are what allure people in your online page. They’re often used to construct attention as discussed in advance and include links to other, more precise content assets. Then you’ve got eBooks, these assets are gated behind forms on touchdown pages – to access them, you need to share your details fitting a touch or, in advertising terms a lead, in the process. After eBooks, you have got things like case experiences, product demos and pricing files, all of which – should someone download and read them – symbolize a level of purchase intent.

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