Most of your advertising probably has a call to action involving signing up for a free trial, but you know if a man has already trialed, so why wouldn’t you utilize that data to make sure you’re not asking them to do anything they’ve already done?Customer Match means that you can upload email lists as negative audiences as well, so be sure you aren’t focused on those that have already trialed with Gmail Ads that just ask them to trial. Make Gmail Ads that target those who never transformed to a paid user with call to activities that ask them to become paid users. You’ll want to ensure your landing page has the same call to activities. If you happen to present some sort of digital advertising and marketing, recruiting, or protection provider, this could get really fun. For electronic marketing, call out that you just’re using Customer Match to focus on them with Gmail Ads, are they doing that for his or her potentional customers?For recruiting, you can say, hey, we’re focused on you, why aren’t you letting us target applicants for you?For protection, call out that you have got their guidance and feature focused their Gmail inbox, who else might have their advice?Those are only three I theory of off the end of my head, but you could be capable of draw other correlations that would be fun.
Try not to get too creepy with it.